How Confident Are Your Buyers Choosing You?
Take The 3-Minute Buyer Confidence Scorecard To Find Out.
43% of B2B buyers make defensive choices 70% of the time, according to Forrester. Meaning, buyers choose the solution/vendor that feels safest (they trust most), not necessarily the best fit for them.
If you are not seen as the safest choice, you lose deals that should be yours.
Answer 20 Yes/No questions to see how confident a buyer/buying committee feels choosing you, why you might be losing deals you should be winning, and what to fix first to become the most trusted option in your niche.
Free | 3 Minutes | Instant Results
How it works
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Research-Based Questions.
Our assessment features questions based on research and 25+ years of boots-on-the-ground experience in B2B marketing and sales. -
Trust Leak Score & Category Breakdown.
After completing the scorecard, receive an overall score and detailed scores for each of the five TrustLeader® Operating System pillars. -
Personalized Report.
Get a customized report (including the 2-3 leaks most likely killing late-stage momentum) with actionable steps to start improving your GTM Trust Leak score immediately.
Why Do Buyers Still Hesitate To Choose You?
Take the Trust Gap Scorecard to see where trust breaks down in your marketing and sales process — and what to fix first so deals move without you having to act as a closer or translator.
Why Do Buyers Still Hesitate To Choose You?
Take the Trust Gap Scorecard to see where trust breaks down in your marketing and sales process — and what to fix first so deals move without you having to act as a closer or translator.